A large part of any jewelry business’s marketing tool is jewelry photography, which helps designers to exhibit their latest pieces precisely and in detail. But for people who are mostly jewelers, not photography enthusiasts, this might be a challenging part of your company to master.
Here are a few tips on how to take amazing jewelry photos:
Renowned New York jewelry photographer Araman notices that you don’t require lots of equipment to photograph jewelry. Actually, at a basic level, a sheet of white paper reflectors and some window light will work. A compact camera with a close-up or macro function will work as well, provided that it also allows you to control the exposure.
Remote shutter release and tripod
It’s important to have a remote shutter trigger, so you don’t need to press the camera’s shutter. As camera exposures can be on the longer side, touching the camera would lead to vibration that might show in the picture.
Selecting a camera
Cutting-edge compact cameras usually have outstanding macro capabilities because of the mini sensor they contain. For that reason, they are wonderful tools for jewelry photography if you are able to adjust the exposure settings manually. This job is simpler on a DSLR; however, for most jewelry, you will require a macro lens.
Making your set and collecting props
You will usually need something besides the jewelry piece in the picture to tell a story or add depth. If you get interested in this kind of photography, make it a practice to gather materials you can use in the background and as props. A strange piece of wood, stones, and ceramic provide you with multiple choices for more elaborate work. You can also avoid messing up your image with lots of junk.
Reflectors, diffusers, and flashes
You can get multiple options by using a flash and a single reflector (from cardboard, white piece of paper, or foam to commercial brands). Radio triggers and cables are great for placing your flash off to the side of the scene.
Soft, and even light
Locate a window in your house that gives great light you can control, place a table there and your photo studio is almost in working order. You can set your working base using white foam board, then place a couple of homemade reflectors, perhaps some small mirrors.
Keep in mind that light changes and it has color. If the tone of your background wall is red, it will most likely affect everything around. Also, don’t mix lighting. If you are using window light, switch off the rest of the lights in the room. You can use fluorescent, tungsten lights, flash, but don’t use them together.
The purpose of most jewelry photography is always to come up with soft, even light with minimal shadow. It’s a bit easier working on a black backdrop. When you are first getting started, make it appear like the light is hitting the subject from all directions with the use of the reflector.
The secrets to great jewelry photography are exposure, lighting and sharpness. It pays to analyze every situation and determine what you plan to do. Your depth of field will drastically affect the sharpness.
It is important that you use your flashes in manual mode to control your lighting and exposure. Flashes give constant light which can be positioned accurately. Test out the position of your reflectors and flash, and you will get a great combination.